Valley® dealers are held to high standards and known for their legendary service. Some dealers strive to exceed those expectations and earn recognition in our elite Performance Program. The program is based on what you tell us is important to you when choosing a dealer. It's all about continuous improvement to satisfy our customers, like you!
Every year, Valley customers complete surveys on the performance of their local Valley dealers in three key areas: service, parts, and sales. Through our growers' voices, as well as through other activities and continued education, top-performing Valley dealers are elevated to the prestigious tiers of our Performance Program.
Rewarding dealer performance is all about improving customer satisfaction. The Performance rewards aren't determined by Valley, they are decided by what our growers say. Dealers who receive excellent customer service ratings in service, parts, or both, can earn the following status designations:
- Performance Service
- Performance Parts
- Performance Service and Parts
Want to see if your Valley dealer is a Performance Program dealer? Look for the symbol next to your dealership's name on our Find a Dealer page.
Performance Plus dealers are rewarded for performance on service, parts, and sales. Dealers achieve this distinction by earning outstanding service evaluations on new sales and aftermarket sales surveys, and by accomplishing a core set of requirements. Performance Plus dealers strive to improve their business each year and must continue to improve to keep the designation through the following year. The more years your dealer owns the Performance Plus badge, the more you know your dealer is continuously dedicating resources and time to satisfying your needs.
Want to see if your Valley dealer is a Performance Plus dealer? Look for the symbol next to your dealership's name on our Find a Dealer page.
This new, top-tier designation identifies the absolute best of the best among Valley dealers. Dealers must achieve Performance Plus status before they can even be considered for Premier designation. Premier dealers must surpass the accomplishments and customer satisfaction ratings of the lower tiers. These top-performing dealers will exceed your expectations by providing premier customer service.
Want to see if your Valley dealer is a Performance Premier dealer? Look for the symbol next to your dealership's name on our Find a Dealer page.