Valley® Irrigation, The Leader in Precision Irrigation, recently selected Bailey Lauerman, Advertising Age’s 2013 National Small Agency of the Year, as its agency of record. The selection followed a competitive review that included four national agency contenders. Bailey Lauerman will lead the irrigation company’s brand strategy, creative development, media strategy, and planning and public relations efforts.
“The level of creative thinking we saw from Bailey Lauerman was unparalleled. The team demonstrated an understanding of our business and how to connect with our customers in a way that will help position us well into the future,” said Matt Ondrejko, vice president of Global Marketing for Valley Irrigation. “We wanted an agency with a track record of taking leadership brands like ours and continuing to grow them. We’re proud to be able to find that kind of agency right here in Nebraska.”
“Valley has an incredible impact on the irrigation and agriculture industries,” said Andy Fletcher, chief executive officer for Bailey Lauerman. “There’s a great sense of pride in working with a brand whose innovation and technology is affecting water management all over the world. But, even more so when you get to see your client’s product at work in fields right here in our own backyard.”
Valley Irrigation joins a notable group of clients that Bailey Lauerman has welcomed since being named Advertising Age’s 2013 National Small Agency of the Year in July 2013, including The Mutual Fund Store, Panda Express, IMG Academy, Branson Convention and Visitors Bureau, and Cuties.