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Press Releases - News | Valley Irrigation

Press Releases

The Latest News from Valley® Irrigation

Valley Irrigation and CropMetrics presented with 2011 Irrigation Association New Product Contest Award for Valley Variable Rate Irrigation (VRI) with CropMetrics VRI Optimization Service

Irrigation Association (IA) LogoVALLEY, Neb. (January 5, 2012) —Valley® Irrigation and CropMetrics™, a Valley Irrigation partner, were presented with the Irrigation Association New Product Contest Award in Agriculture at the 2011 Irrigation Association Show in San Diego, Calif., for Valley Variable Rate Irrigation (VRI) with CropMetrics VRI Optimization Service. This prestigious award acknowledges the highest technological achievements in the agricultural irrigation industry.

“We are particularly proud of this Irrigation Association award because it recognizes the irrigation industry’s top innovators, and we are especially honored that they have recognized our achievements in Variable Rate Irrigation,” said Jake LaRue, Director of Global Applications and Projects, Valley Irrigation. “The award illustrates that Valley is dedicated to helping producers conserve resources, improve crop yields, and maximize profitability throughout the entire field through advanced technologies.”

“What’s more,” LaRue added, “is that this award recognizes the value of combining irrigation hardware, software and management.”

“The Irrigation Association establishes very specific guidelines in determining which irrigation technologies truly represent the best of the best,” said Kevin Abts, Vice President, CropMetrics. “Valley VRI with CropMetrics VRI Optimization Service met all the criteria of the IA award. Through hard work and technological innovation, we were able to successfully deliver a unique and affordable agronomic solution that helps today’s growers meet the challenge of producing more with less. By spatially optimizing water and other farm inputs, growers can now simultaneously maximize yields while conserving precious natural resources.”

Valley Irrigation and CropMetrics have worked together to truly revolutionize VRI, the patented precision ag technology developed specifically for center pivots. With CropMetrics, growers of any size now have access to the industry’s first, and only, data-driven, agronomic VRI management solution. Utilizing the latest precision ag technology with Certified VRI Specialists, the VRI Optimization service applies to any field and crop type that uses center pivot irrigation.

Certified VRI Specialists apply powerful, agronomic tools that help precisely match water application depths to soil type, topography, in-season imagery, and historical yields.

JJ Long, corn producer from Grant, Neb., said the biggest benefit he has seen from using the VRI Optimization service with speed control was in his yields.

“I have narrowed the range in yields from the best parts of the fields to the worst to about a 15-25 bushel difference, as opposed to the 60-plus it was before,” said Long. “I had my field mapped with a sled to determine water holding capacity and then had CropMetrics draw up prescriptions for my machine to execute.”

Long said he still uses the base application depth he used before, but allows the software to automatically adjust it from there. With the VRI Optimization service, the grower knows which parts of a field need more water and which do not.

For more information about Valley VRI with CropMetrics VRI Optimization Service, producers can contact their local Valley Dealers, visit, or email

Since its founding in 2002, the Irrigation Association New Product Contest has helped companies reach a large audience, spotlight new products and services, and maximize their reputation for innovation. For more information on the New Product Contest, visit

About CropMetrics

Formed in early 2009, CropMetrics is a pioneering commercial enterprise that provides packaged precision ag management solutions with heavy emphasis in the center pivot irrigation market. CropMetrics develops and sells expert, formula-based management programs that include professional data processing, specialized agronomic software, wireless VRT compatibility and GIS consultation, training and support. The seamless integration of these unique offerings provides the framework for large-scale, data-driven precision agronomic services that are readily marketed and supported by various ag retailers, seed companies, irrigation dealers and crop consultants. For more information, visit

About the Irrigation Assocation

The Irrigation Association (IA) is the leading membership organization for irrigation companies and professionals. Together with its members, the IA is committed to promoting efficient irrigation and long-term sustainability of water resources for future generations. The IA works to improve industry proficiency, advocate sound water management, and grow demand for water-efficient products and services. For more information, visit